About

Big Picture is a team of experienced communication, public relations, public affairs, and image management consultants.
Our vision sets us apart. The big picture is more than one brief or project.
*
We see the   Big Picture  the entire map of
communication networks. At Big Picture, 
we focus on communication goals
with business perspectives in mind.
Our expertise
Our expertise is in projects that require a refined grasp of communication dynamics at the highest level. We specialize in projects that demand a particularly rich imagination, extreme sensitivity, in-depth experience, and agility.
Big Picture is the perfect partner for leaders - organizations, brands, and individuals who set the tone, embody courage, inspire with vision, and feel their responsibility while setting high standards. We are good companions in change and big challenges.
Big Picture supports clients in building enduring relationships and dialogue with relevant ecosystem players. These may include media, business partners, clients, institutional/legislative actors, the public or employees.
We solve demanding communications problems and conflicts. The Big Picture perspective helps clients maximize the benefits of quality PR.
Communication is not the goal; it is an effective tool only when used in a properly understood context. When designing strategy, Big Picture plans a suitable course for long- term business or social perspectives, not merely the here and now.
We believe PR is part of a comprehensive 
communication strategy.
To thoroughly understand a client’s business, Big Picture works closely with their entire ecosystem, including its management board,
marketing, PR, sales, legal and HR departments. We build complex strategies with creative and strategic agencies, media houses
and digital teams, as well as interfacing with consulting companies and law firms, enriching their expertise
with our communication support to improve process efficiency in business projects.

About

Big Picture is a team of experienced communication, public relations, public affairs, and image management consultants.
Our vision sets us apart. The big picture is more than one brief or project.
*
We see the BIG PICTURE – the entire map
of communication networks. At Big Picture, we focus 
on communication goals with business 
perspectives in mind.
We see the
BIG PICTURE – the entire map of communication networks. At Big Picture, we focus on communication goals with business perspectives in mind.

Our expertise

1
Our expertise is in projects that require a refined grasp of communication dynamics at the highest level. We specialize in projects that demand a particularly rich imagination, extreme sensitivity, in-depth experience, and agility.
2
Big Picture is the perfect partner for leaders - organizations, brands, and individuals who set the tone, embody courage, inspire with vision, and feel their responsibility while setting high standards. We are good companions in change and big challenges.
3
Big Picture supports clients in building enduring relationships and dialogue with relevant ecosystem players. These may include media, business partners, clients, institutional/legislative actors, the public or employees.
We solve demanding communications problems and conflicts. The Big Picture perspective helps clients maximize the benefits of quality PR.
4
Communication is not the goal; it is an effective tool only when used in a properly understood context. When designing strategy, Big Picture plans a suitable course for long- term business or social perspectives, not merely the here and now.

We believe PR is part of a comprehensive
communication strategy.

To thoroughly understand a client’s business, Big Picture works closely with their entire ecosystem, including its management board, marketing, PR, sales, legal and HR departments.
We build complex strategies with creative and strategic agencies, media houses and digital teams, as well as interfacing with consulting companies and law firms, enriching their expertise with our communication support to improve process efficiency in business projects.

Competencies*

head

Big Picture services include strategy formulation and creative project implementation for companies, brands, individuals, and institutions. We don’t just consult; we also know how to implement our recommendations.

• Diagnosis of challenges – strengths and weaknesses; business goals to be supported
by communication and relevant obstacles.
• Communication analysis of client and competition
• Message house design (message architecture, RTB, USPs, anticipating obstacles)
and formulation of key messages
• PR communication strategy: foundation, key messages, timeline,
communication goals and success KPIs

• Corporate image audit in media and business environments
• Communication strategy
• Permanent corporate PR office
• Media training for teams and top management
• B2B relationship support
• Internal communication and change management
• Employee branding and HR support
• CSR planning and coordination
• Investor relations
• Social media services
• Global communication platform implementation

• Sociopolitical environment mapping, key stakeholder, and process identification
• Quantifying measurable KPIs for public affairs and KPI achievement strategy
(milestones, priorities, timeline, threats, and opportunities)
• Key message design and positioning
• Big Picture services include strategy formulation and creative project implementation
for companies, brands, individuals, and institutions.
• Key stakeholder relations: legislative and regulatory environments;
public service/NGO, media, and opinion leaders
• Legislative process monitoring
• Public consultations
• Public-, NGO- and business-sector cooperation: partnershipsfor dialogue
and good practices
• CSR, education, and public service campaigns
• Public consultations
• Public institution communication for cities, regions, cultural institutions,
international and nationwide events

• Communication strategy and PR planning (e.g. annual PR brand support)
• New product and service introduction
• Press office for brands/products
• Strategy formulation and creative project implementation for companies,
brands, individuals, and institutions.
• Story telling – special projects, big ideas
• Brand public service campaigns
• Education campaigns – experts, educators, short- and long-termproject coordination
• Brand ambassador coordination/management
• Local and national marketing activity support – roadshows, consumer promotions, events
• Content marketing
• Social media services – monitoring, strategy, blogosphere relations, social media engagement ideas

• Crisis threat audits
• Prevention activity recommendations
• Crisis white papers – crisis management instructions
• Crisis simulations
• Crisis communication management – coordination of internal and external communication during events
• Image rebuilding strategy

• Strategic and tactical image management for public figures and business leaders
• Coordination of VIP contacts with media and press representation
• Philanthropy/CSR strategy, public service activity communication
• Privacy protection
• Crisis communication

Social involvement makes sense only when it is the essence and philosophy of action, not just communication. For us, it is the foundation of our business. And supporting clients who think similarly - in their philanthropy, sustainable development strategies, and building social capital - is one of the most important drivers of our actions.
We know how to do it and love doing it.

Competencies*

• Diagnosis of challenges – strengths and weaknesses; business goals to be supported by communication and relevant obstacles.
• Communication analysis of client and competition
• Message house design (message architecture, RTB, USPs, anticipating obstacles) and formulation of key messages
• PR communication strategy: foundation, key messages, timeline, communication goals and success KPIs

• Corporate image audit in media and business environments
• Communication strategy
• Permanent corporate PR office
• Media training for teams and top management
• B2B relationship support
• Internal communication and change management
• Employee branding and HR support
• CSR planning and coordination
• Investor relations
• Social media services
• Global communication platform implementation

• Sociopolitical environment mapping, key stakeholder, and process identification
• Quantifying measurable KPIs for public affairs and KPI achievement strategy (milestones, priorities, timeline, threats, and opportunities)
• Key message design and positioning
• Big Picture services include strategy formulation and creative project implementation for companies, brands, individuals, and institutions.
• Key stakeholder relations: legislative and regulatory environments; public service/NGO, media, and opinion leaders
• Legislative process monitoring
• Public consultations
• Public-, NGO- and business-sector cooperation: partnerships for dialogue and good practices
• CSR, education, and public service campaigns
• Public consultations
• Public institution communication for cities, regions, cultural institutions, international and nationwide events

• Communication strategy and PR planning (e.g. annual PR brand support)
• New product and service introduction
• Press office for brands/products
• Strategy formulation and creative project implementation for companies, brands, individuals, and institutions.
• Story telling – special projects, big ideas
• Brand public service campaigns
• Education campaigns – experts, educators, short- and long-term project coordination
• Brand ambassador coordination/management
• Local and national marketing activity support – roadshows, consumer promotions, events
• Content marketing
• Social media services – monitoring, strategy, blogosphere relations, social media engagement ideas

• Crisis threat audits
• Prevention activity recommendations
• Crisis white papers – crisis management instructions
• Crisis simulations
• Crisis communication management – coordination of internal and external communication during events
• Image rebuilding strategy

• Strategic and tactical image management for public figures and business leaders
• Coordination of VIP contacts with media and press representation
• Philanthropy/CSR strategy, public service activity communication
• Privacy protection
• Crisis communication

Social involvement makes sense only when it is the essence and philosophy of action, not just communication. For us, it is the foundation of our business. And supporting clients who think similarly - in their philanthropy, sustainable development strategies, and building social capital - is one of the most important drivers of our actions.
We know how to do it and love doing it.

Big Picture services include strategy formulation and creative project implementation for companies, brands, individuals, and institutions.
We don’t just consult; we also know how to implement our recommendations.

Team

Our team combines two perspectives: multi-year experience in public relations and public affairs as well as gifted young professionals embarking on their business careers, who offer a fresh perspective. Over the last decade, we have executed numerous projects for leading international and Polish brands, corporations, institutions, and public figures.

High-level service and quality consulting 
is job 1 at Big Picture – at every project stage.
Because we operate in business, we know the quality you expect; we expect the same from our consultants and contractors. Big Picture is a partner who supports your growth by treating your projects as its own.

Team

Our team combines two perspectives: multi-year experience in public relations and public affairs as well as gifted young professionals embarking on their business careers, who offer a fresh perspective.

Over the last decade, we have executed numerous projects for leading international and Polish brands, corporations, institutions, and public figures.
High-level service and quality consulting is job 1 at Big Picture – at every project stage.
Because we operate in business, we know the quality you expect; we expect the same from our consultants and contractors. Big Picture is a partner who supports your growth by treating your projects as its own.
&
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Clients

Jesteśmy dla naszych klientów partnerem w prowadzeniu ich biznesu.
Jestesmy dla naszych klientów partnerem w prowadzeniu ich biznesu.
Agora / Alivia Onkofundacja /
Allegro / Amnesty International /
Bajka Pana Kleksa / Barilla /
Carlsberg / Charlotte / Coca-Cola /
Cosmose AI / Costa Coffee /
DESA Unicum / Durex / Erli.pl /
Fullbright Poland /
Fundacja Batorego /
Garnier / Glenfidich / Grant's /
Hendrick's Gin / Henkel / Herbapol /
Hotel Europejski / Hotel Verte /
Hotele Kempinski / InPost /
International Bar Asociation /
International Associationof /
Jewish Lawyers and Jurists /
Jack Wolfskin / KSW /
L’Oréal Polska / Martini / Maspex /
Maybelline New York / Milka /
Mondelez Polska / Monkey Shoulder /
Muzeum Sush / Nespresso / Nextbike /
Noble Bank / Novartis /
NYX Cosmetics / Onet.pl /
Oreo / Panasonic /
Phlov by Anna Lewandowska /
Polpharma S.A. /
Polpharma Biologics / Porsche /
Prince Polo / Reckitt Benckiser /
Rituals / Roche / Rochstar /
Salomon / Stary Browar /
Super-Pharm / Szkoła Liderów /
Szlachetna Paczka / The Balvenie /
Tubądzin / Tullamore /
Valentino Beauty / Volvo /
William Grant & Sons
Roche / Agora / Polpharma Biologics / Allegro / Mondelez / Henkel / Coca Cola / Panasonic / Polpharma / Herbapol / Reckitt / Nespresso / L’oreal / Novartis / Stary Browar / Carlsberg / Noble Bank / Super-Pharm / InPost / Agora / Muzeum Sush / Hotel Europejski / One / Agora / Bajka Pana Kleksa / KSW / IJL / Fullbright Poland / Fundacja Batorego / Nago / Amnesty International / Alivia Onkofundacja / Oreo / Salomon / Prince Polo / Milka / Barilla / Durex / Martini / Maspex / Pizza Hut

Clients

Jesteśmy dla naszych klientów partnerem w prowadzeniu ich biznesu.
Big Picture is a partner who supports your business growth.
Agora / Alivia Onkofundacja / Allegro / Amnesty International / Bajka Pana Kleksa / Barilla / Carlsberg / Charlotte / Coca-Cola / Cosmose AI / Costa Coffee / DESA Unicum / Durex / Erli.pl / Fullbright Poland / Fundacja Batorego / Garnier / Glenfidich / Grant's / Hendrick's Gin / Henkel / Herbapol / Hotel Europejski / Hotel Verte / Hotele Kempinski / InPost / International Bar Asociation / International Associationof / Jewish Lawyers and Jurists / Jack Wolfskin / KSW / L’Oréal Polska Martini / Maspex / Maybelline New York / Milka / Mondelez Polska / Monkey Shoulder / Muzeum Sush / Nespresso / Nextbike / Noble Bank / Novartis / NYX Cosmetics / Onet.pl / Oreo / Panasonic / Phlov by Anna Lewandowska / Polpharma S.A. / Polpharma Biologics / Porsche / Prince Polo / Reckitt Benckiser / Rituals / Roche / Rochstar / Salomon / Stary Browar / Super-Pharm / Szkoła Liderów / Szlachetna Paczka / The Balvenie / Tubądzin / Tullamore / Valentino Beauty / Volvo / William Grant & Sons

Pro bono

One person can make
a difference and everyone
should try
John F. Kennedy
Pro bono
Responsibility is one of the most important values at Big Picture and that includes responsibility for our surroundings. Big Picture takes on pro bono projects for two reasons. First, we are aware of the immense difference communication can make in public service projects, whether by raising awareness of issues, helping to find solutions, amplifying the reach of information or by engaging the environment and media. We want to share our skills to serve others.
Second, most of our team is associated with and passionate about certain causes and organizations. We can’t imagine our work without that passion.
Our community involvement
We work to promote volunteerism, get-out-the-vote campaigns, informed voting, human and civil rights, mechanisms engaging various groups in social dialogue on issues that affect them, as well as the quality of public debate and combating hate speech.

We are honored to support cultural institutions promoting civic engagement as well as patient organizations.
We’re proud of our involvement in projects promoting Poland’s historical, economic, cultural and artistic achievements.

Pro bono

One person can
make a difference,
and everyone
should try.
John F. Kennedy
Responsibility is one of the most important values at Big Picture and that includes responsibility for our surroundings. Big Picture takes on pro bono projects for two reasons. First, we are aware of the immense difference communication can make in public service projects, whether by raising awareness of issues, helping to find solutions, amplifying the reach of information or by engaging the environment and media. We want to share our skills to serve others.

Second, most of our team is associated with and passionate about certain causes and organizations. We can’t imagine our work without that passion.

Our community involvement

We work to promote volunteerism, get-out-the-vote campaigns, informed voting, human and civil rights, mechanisms engaging various groups in social dialogue on issues that affect them, as well as the quality of public debate and combating hate speech.

We are honored to support cultural institutions promoting civic engagement as well as patient organizations.

We’re proud of our involvement in projects promoting Poland’s historical, economic, cultural and artistic achievements.
Big Picture
51/53 Mokotowska St., loc. 46
00-542 Warsaw
biuro@big-picture.pl
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Contact

Big Picture

51/53 Mokotowska St., loc. 46
00-542 Warsaw
tel.: +48 22 22 82 535

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