Big Picture - Hanna Waśko

Hanna Waśko

Managing Director

A strategist, who has worked in the PR industry for 15 years, Hania begins work on every project by looking at a the bigger picture: long-term goals and the communication environment. Only then does she set the course of action. Which is where our company comes from – Big Picture.

Before establishing Big Picture, she worked with Leo Burnett, 180 PR, as well as with Rc2. Hania is currently the vice-president of the board of the PR Companies Association and member of the PR Ethics Council. She actively works to engage the industry in pro bono practices.

Hania combines the business sector perspective with many years of experience in the public and NGOs sectors – she specializes in public affairs and social communication, crisis consulting, as well as the image of public figures. She believes in the social responsibility of business. Hania designed the PR strategy of the Museum of the History of Polish Jews, the Oxford Noble Foundation of Dr. Leszek Czarnecki and the Art Station Foundation and the Susch Museum by Grazyna Kulczyk. In Poland, she represented organizations such as the International Association of Jewish Lawyers and Jurists and the International Bar Association.

Hania loves working for companies and brands that adhere to the think big principle. She is the author of PR and CSR strategies for, inter alia, eurobank, Noble Bank, Allegro, Roche Polska, Polpharma Biologics, NEONET, L’Oreal Paris or brands such as Coca-Cola, Sprite, Milka, Prince Polo, Fortuna, adidas, and Johnnie Walker. Her original programs have been awarded many times with the Golden Paperclips, KTR and Effie awards. She is also a jury member of the Young Creatives and KTR awards.

As part of the Big Picture practice, she provides philanthropic consultancy, consulting the activities of non-governmental organizations, cultural institutions as well as private and corporate foundations. She is a co-founder of the Projekt: Polska Association, and currently serves on its Strategic Council. Member of the Board of the Oxford Noble Foundation and of the Zachęta Society for Fine Arts, as well as a friend of the Forum for Dialogue.

Together with Big Picture, she is there where help is needed to defend freedom and democracy. She provides pro bono media services and defends the victims of hate speech as well as those fighting on the front lines for the rule of law and human rights in Poland: judges, teachers, doctors, patient organizations, and repressed leaders of social organizations.

Originally a native of Wrocław, she is a graduate of the Political Science department at the University of Wrocław and the London School of Economics. She has received scholarships from the British Hansard Society and the American Jewish Committee.
She finds the true big picture far from the city, in the mountains.

If you don’t know where to find Hania, Iga knows for sure :)