Hanna Waśko

Founder & CEO

With her 15 years of PR-industry experience, Hanna begins work on every project by examining the bigger picture: long-term goals and the communication environment. Only then does she choose the course of action. Which is where our company name comes from – Big Picture.

As a two-term vice president of the Polish Public Relations Company Association, she propagates pro bono practices within the industry and is also a Member of its PR Ethics Committee.

Hanna combines her unique business and multi-year experience in the public and NGO sectors.

She specializes in public affairs and social communication, crisis consulting, as well as the image of public figures. At Big Picture she consults for leading public and business figures.

Hanna loves working for companies and brands that dare to think big. She is the author of PR and CSR strategies for, Allegro, InPost, Roche Polska, Polpharma Biologics, eurobank, Noble Bank, L’Oreal Paris, DESA Unicum and brands such as Coca-Cola, Sprite, Milka, Prince Polo, Fortuna, adidas, and Johnnie Walker. Her original programs have been awarded many times with the Golden Paperclips, KTR and Effie awards. She is also a jury member of the Young Creatives, KTR and Effie awards.

Hanna believes in the social commitment of business, actively engages in promoting thoughtful philanthropy. She has been responsible for PR strategy for institutions such as the Museum of the History of Polish Jews, Dr. Leszek Czarnecki’s Oxford Noble Foundation, the Art Station Foundation, and Grażyna Kulczyk's Susch Museum. Hanna has represented organizations in Poland such as the International Association of Jewish Lawyers and Jurists and the International Bar Association.

From an early age, she has been deeply committed to social causes. Alongside Big Picture, she is where help is needed to defend freedom and democracy. She provides pro bono support to those on the front lines fighting for justice and human rights in Poland: judges, teachers, doctors, patient organizations, and persecuted leaders of social organizations. She ensures they receive media coverage and defends victims of hate speech.

She is the co-founder of the Project: Poland Foundation and currently serves on its Strategic Council. Hanna is a member of the Program Council of Client Earth - Lawyers for the Earth, the Board of the Szlachetna Paczka Association (Noble Parcel), a Friend of the Forum for Dialogue, and has also served on the Board of the Zachęta National Gallery of Art.

A native of Wrocław, Hanna is a graduate of the London School of Economics and political science at the University of Wrocław. She has received scholarships from the British Hansard Society and the American Jewish Committee and has participated in the Philanthropy for Impact Learning Journey.

Hanna loves flowers, historic townhouses and palaces, and travels with a checklist from Monocle ; )

She captures the true big picture far beyond the city, in the mountains.

Big Picture
51/53 Mokotowska St., loc. 46
00-542 Warsaw
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Big Picture
51/53 Mokotowska St., loc. 46
00-542 Warsaw
tel.: 22 22 82 535