A political science graduate from the University of Warsaw, Helena has worked in the PR industry since 2010 and at Big Picture since the first year of inception. As our Strategic Director, together with CEO Hanna Waśko, she is responsible for agency management, strategic development, team building, as well as strategic consulting for key clients.
Previously, as Senior Consultant, Helena was responsible for key business partner relations and strategic image platform coordination for Coca-Cola, L’Oreal Polska, and Mondelez Polska, as well as managing the Big Picture lifestyle team.
She specializes in lifestyle and sensitive brands.
From the beginning of her career in PR, Helena handled premium and top premium brands, such as Absolut Vodka, Ostoya Vodka, Martini and Bacardi. She also conducted corporate communication, including CSR activities, for Wyborowa Pernod Ricard.
Helena is a fan of NYC, classic cars and cooking – she’s always up to date with culinary trends, like where to find the best and most fashionable pubs in Warsaw, Amsterdam and New York.
Helena embodies the power of peace. She introduces a new perspective on everything she touches at Big Picture and takes on the most interesting trainings, analyses and advisers. Hardly anyone knows, but she loves Excel and process management. :)