With PR experience dating to 2010, Helena Korniejew has been part of the Big Picture team since its inception, serving as the Strategic Director for many years. In 2023, she became partner and jointly with CEO Hanna Waśko, is responsible for agency management, strategic development, team building, as well as strategic consulting for key clients.
Her professional roots involve trend-setting and life-style projects.
Previously, as Senior Consultant, Helena was responsible for key business partner relations and strategic image platform coordination for Coca-Cola, L’Oreal Polska, Rituals, Porsche and Mondelez Polska, as well as managing the Big Picture lifestyle team.
She specializes in premium and top premium brands like Absolut Vodka, Ostoya Vodka, Martini, Bacardi.
She also conducted corporate communication, including CSR activities, for Wyborowa Pernod Ricard.
Helena is a fan of NYC, classic cars and cooking – she’s always up to date with culinary trends, like where to find the best and most fashionable locales in Warsaw, Amsterdam and New York.
Helena embodies the power of peace. She introduces a new perspective on everything she touches at Big Picture and takes on the most interesting trainings, analyses, and advisers. Hardly anyone knows, but she loves Excel and process management. 🙂
Helena holds a degree in Political Science from the University of Warsaw.
