Katarzyna is a powerful reinforcement of Big Picture’s life-style team.
She graduated with a degree in PR and Media Marketing from the University of Warsaw and completed postgraduate studies in Brand Management at the Warsaw School of Economics. Katarzyna has been combining her theoretical knowledge for over 10 years with practical work in the industry.
Kasia has extensive experience in life-style communication. For several years, she worked in media relations and designed communication strategies for domestic and international fashion brands, including Liu Jo, Ecco, Intimissimi/Calzedonia, Solar or Gino Rossi.
She took care of increasing awareness and visibility for the beauty industry, implementing projects for The Body Shop, Oriflame, Embryolisse or Oio Lab. She has also worked with the FMCG sector, participating in and running projects for Żywiec Zdrój and Bracia Sadownicy.
Kasia implemented global strategies for the Polish market and built the image of local brands from scratch. She looks at the projects as a whole – it is crucial for her to combine the mission and vision of the brand with its business goals and communications. Kasia highly values partner relationships with customers.
In addition to work, she performs in the dual role of a mother, looking for balance and peace through yoga and learning new breathing techniques. She spends her free time by the sea – constantly convincing everyone that the sound of waves and sand is the best way to relax!