Katarzyna is a powerful reinforcement of Big Picture’s life-style team.
She graduated with a degree in PR and Media Marketing from the University of Warsaw and completed postgraduate studies in Brand Management at the Warsaw School of Economics.
Katarzyna has extensive experience in life-style communication. For several years, she worked in media relations and designed communication strategies for domestic and international fashion brands, including Liu Jo, Ecco, Intimissimi/Calzedonia, Solar and Gino Rossi.
She worked to increase awareness and visibility for the beauty industry, implementing projects for The Body Shop, Oriflame, Embryolisse and Oio Lab. Katarzyna has also worked with the FMCG sector, participating in and running projects for Żywiec Zdrój and Bracia Sadownicy.
She implemented global strategies for the Polish market and built the image of local brands from scratch. Katarzyna looks at projects as a whole – it is crucial for her to combine the brand’s mission and vision with its business goals and communications. She highly values partner relationships with customers.
In addition to work, she performs in the dual role of a mother, looking for balance and peace through yoga and learning new breathing techniques. She spends her free time by the sea – constantly convincing everyone that the sound of waves and sand is the best way to relax!