Karolina’s professional are laser-focused on brand PR since her joining Big Picture in 2017. By combining skills in product PR, including media and influencer relations, along with corporate service, she primarily manages the daily communication of FMCG industry leaders, including that of sensitive brands.
Karolina has successfully coordinated projects for brands from the William Grant&Sons portfolio (Hendrick’s Gin, Grant’s, etc.), Mondelez Polska (Milka, Oreo, belVita, Lubisie, etc.), Coca-Cola, Barilla, Wasa, Maspex and Herbapol-Lublin S.A., as well as Henkel or Sidolux. She was also responsible for the communication and rebranding of the Warsaw restaurant La Luce, managing projects for e-commerce and technological brands, including Allegro and Panasonic. At her previous agency, Karolina handled communications for Reebok (Adidas Group) and others.
Previously, for five years, she worked at Marquard Media Polska as the editor of CKM.pl and then the deputy digital editor-in-chief of “JOY” magazine.
Karolina ran JOY’s online portal and both magazines’ social media channels while honing her writing, copywriting and managerial skills. Such comprehensive experience enables Karolina to successfully coordinate PR projects that consider the realities and needs of both the editorial team and clients.