A PR industry professional since 2016, Karolina gained her skills by working for Coca-Cola Poland Services and the Reebok-Adidas Group. Previous to her PR career, she spent five years at the Marquard Media Polska publishing house, as the editor of CKM.pl, then as the deputy editor-in-chief for digital at JOY magazine, where she improved her writing and copywriting skills. She was also responsible for running the online editions of these titles and their official social media channels.
Thanks to such comprehensive experience, she can implement PR projects, taking into account the realities and needs of both the editorial and the client sides.
At Big Picture, Karolina is responsible for FMCG brands, including the Panasonic portfolio, the Mondelez Polska portfolio (Milka, Oreo, belVita, Lubisie, etc.), and Barilla (Wasa).
She graduated with a degree in Journalism and Social Communication from the University of Warsaw. She loves traveling and photography.