Anna has worked in the PR industry for years, 18 of which she spent at Leo Burnett (180 Public Relations) and as an independent consultant for many leading PR agencies in Warsaw. She has worked at Big Picture for four years and specializes in lifestyle, fashion and cultural projects.
Anna introduced such brands as DKNY, Bobbi Brown and a brand of luxurious Polish natural cosmetics – fridge by yDe, awarded in Wallpaper magazine, to the Polish market.
She has extensive experience in the field of fashion brands – she implemented projects for Mango, M&S, Triumph and Fossil Group, and launched Topshop and New Look on the Polish market.
Anna was responsible for two of the series of events promoting the opening of the Polin Museum.
In 2014-2017, she provided media services to Art & Fashion Forum by Grażyna Kulczyk, the flagship art project of Stary Browar in Poznań. In 2018, Anna handled contacts with selected Polish journalists participating in the opening of the Susch Museum by Grażyna Kulczyk.
She designed the Hala Gwardia PR launch and media strategy.
Anna is also the author of the opening strategy for the Mr. Kleks Fairytale Center for Education, Culture and Science for children and parents in Katowice. As part of this project, she was also in contact with the media.
Currently, at Big Picture, Anna implements projects for Costa Coffee (Home Edition), Faurecia and the Fulbright Commission.