Aleksandra runs comprehensive projects for leading FMCG and lifestyle brands at Big Picture, where communication synergy always guides her work. Thanks to the knowledge of OR and social tools, she knows how to create effective 360° concepts.
A consultant with extensive experience in creating strategies and implementing integrated campaigns that support business goals and drive brand development, Aleksandra has worked in the PR industry since 2013. In 2020, she was the press representative for Galeria Mokotów and Galeria Wileńska. Previously, she worked, among others for Prosto Label, Levi’s, Jack Daniel’s Tennessee Whiskey, Finlandia Vodka, Bosch Professional, Avalon Extreme, Galeria Mokotów, Galeria Wileńska and Westfield Arkadia.
Aleksandra implemented original projects as well as introducing global campaigns on the Polish market. Understanding media dynamics translates into her ability to adroitly adapt image-building activities to current situations. Her years of experience that combine agency, client, and editorial work, allow her to create materials and build communication contexts tailored to the needs of both the client and the media.
She’s also a happy mother of two girls, thanks to whom she actively spends all her time off work.