Communication positioning
Big Picture services include strategy formulation and creative project implementation for companies, brands, individuals and institutions.
- Client and competitive environment communication analysis
- Diagnosis of challenges – strengths and weaknesses; business goals to be supported by communication and relevant obstacles
- Message house design (message architecture, RTB, USPs, anticipating obstacles) and formulation of key messages
- PR communication strategy: assumptions, key messages, timeline, communication goals and success KPIs